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Willow Review: A Great Dating Service?

Willow Review: A Great Dating Service?
About Girls
Date with older guy 9%
Reply rate 85%
Beauty 88%
Popular age 18-45
Profiles 2.395.000
About Site
Visit rate 9.2
Fraud Very Rarely
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Pros and Cons

  • Usage is free
  • It is very easy to navigate
  • The design is quite impressive
  • It is not all-inclusive, as most of its users are American citizens
  • Willow profiles are not well-detailed
  • It is only available as a mobile app

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Willow is exactly what you need if you always feel uncomfortable that most dating platforms are so ‘on the surface’ and based on just hookups and sexual encounters. It is a personality-based app that helps you connect with people around you to make friends and date. While most services are visual in nature, the Willow app totally differs from the usual online dating concept.

Willow is a platform for discussing Willow members’ interests, and in doing this, a mental connection must first be established to see if friendship or romance can work with the other person. You can interact with the users whose interests align with yours.

How Many Languages Does Willow Support?

It supports English because virtually, all its members are from English-speaking countries. There is a huge gap between visitors who speak English and those who speak other languages.

Who Owns Willow?

Willow is owned by Michael Bruch. He decided to start an app where people met based on their personalities and interests rather than their appearance.

Where Is Willow Based Now?

It is based in New York City in the United States, where most of its members reside. There is no specific provision for the actual location because it is only available as an app and reaching out to the operators is somewhat difficult.

When Was Willow Founded?

The app was launched in 2014 when Bruch completed his university education at New York University. His plan was to bridge the existing gap between online dating apps’ users because of photo-based matches rather than actually knowing whether their interests coincided.

Is Willow Available Worldwide?

Willow is available to users throughout the world, but it has only gained major grounds in America. It still remains relatively strange to people from different countries because it seeks to upturn the conception of online dating.

Special Features

Special Features

Willow features are just like most dating apps: you can meet new people, hook up, and date. The ‘Avatar’ is tailored to your personality, ‘Gallery’ lets you upload your videos, ‘Discover’ allows you to search for members, and a whole lot of amazing perks are available on Willow.

Audience Quality

The audience quality of Willow has waned over the years. At its initial stage, a lot of people wanted to try it out because it introduced a new dimension to the dating world. But, in previous years, the audience quality of Willow has become very weak.

Age Distribution

The age range of people who use the Willow app falls within the age bracket of 18-35, and most of Willow’s members are from the United States. It is difficult to categorize Willow users because the age to join is not specifically indicated — it is any legal age accepted in your country.

Fakes and Scammers

Even though the rate of fakes and scammers on the Willow app is quite low, there have been instances of people who register to dupe innocent users and engage in fraudulent activities. Willow administrators are very stringent when it comes to weeding out fakes and scammers from the Willow platform.

Mobile App and Website

Mobile App and Website

Although Willow is not available as a website, the mobile application is one of the well-constructed dating apps around. It basically seeks to connect people based on who they are and not what they have. It is regarded as a place for conversation, not necessarily based on lust like most dating sites.

Willow App

The Willow app is unique, allowing users to interact based on mental connection and not lust. You can be represented with a designed avatar that matches your personality. You can upload your pictures to your gallery, and people can see them when you are connected.

Willow Website

Willow is only available as an app; there is no Willow website. If you go to www.Willowapp.com, it will give a direct link to the Google Play Store to download the Willow app, and you can operate it on any electronic device.

Can I Use the App Using My Computer?

It is only available as a mobile application; thus, it is not compatible with your computer. Although, the desktop version would have been simpler to use as your personal computer has a bigger screen resolution.

Which Browsers Support Willow?

It is not really needed to use any browser when using Willow because it is only available as an app.

Why Am I Having a Hard Time Entering the Site?

You may not be able to use Willow when you are yet to update it. This could also be caused by other things, such as technical issues and glitches.



Willow’s interface is very easy to navigate, as the design is quite intuitive. Once you open it, you would automatically be directed to the homepage to access key features such as ‘Local,’ ‘Popular,’ and ‘Global’ icons with a compilation of users’ questions. The home page is designed in such a way that you can easily access any of the tools or sections.

Also, the interface is modern, which has made it quite popular with millennials. It facilitates users through an easy process to establish a connection and engage in conversations that empower them. This is because there is a clear system to access all the features.

Registration Process

To register, you have to start out by providing a valid mobile number. Once done, you will get a verification code sent to it. Then, enter the code, and you will get redirected to another page to fill in personal details such as age, name, and gender. Other data (your last name and email address) may also be required, but they are optional. Finally, you have to choose the appropriate time to get a notification.

Can I Unmatch a Willow Member?

You can unmatch a Willow member for various reasons. You can also block and report people who seem offensive in any way, or you suspect they want to scam you. Thus, you won’t be able to message each other.

How Old Should You Be to Register on Willow?

Anyone who has attained the legal age as prescribed by the laws of their country can register — there is no tagged or specifically determined age. It depends on your country’s legislation.

How Can I Verify My Account?

If you use your mobile number during registration, once you provide all the necessary details and submit, a code will be sent to that number that you will have to type on the verification page.

How Do I Verify My Email?

There is no email verification required for your Willow account. In fact, indicating your email is optional.

What Happens If I Register Using My Facebook Account?

If you register on Willow with your Facebook account, all your Facebook details will be imported, including your name, phone number, email, and basic information. It speeds up registration and verification processes and is automatic.

Can I Use the Site Without Signing up?

Willow is available only as an app. It is impossible to use it without signing up.

Profile Setup

Profile Setup

How to fill out your profile?

Completing your dating page is not a lengthy process. You need to choose a username, proceed to input your name, age, and gender. Optionally, you will be asked to provide your surname and email address. Once done, you have to indicate the way that you want your mobile notification to be received.

Can I Delete a Photo That I Uploaded on Willow?

Initially, what appears on your Willow profile is an avatar designed to suit your personality. It is displayed when people who are not yet your connection view your page. When you are matched with someone, they can see your photo, meaning that you can also update it.

How Do I Edit My Username on Willow?

To edit your username on Willow, you have to go to your profile settings. Then, you have to click on your username and press ‘Edit.’ You will be required to provide a specific reason for that. Sometimes, this may not work until you involve the administrators to help you save the change.

Is There an Option to Delete Your Willow Profile?

Certainly, you can delete your Willow profile in the profile settings by clicking on the ‘delete account’ option. However, this means that you lose your conversations and connections as well.

What Happens If I Disable the “Show Me on Willow” Option?

If you disable the ‘Show Me on Willow’ option, you will completely hide your page, and users can no longer see you, except you specifically request to have a conversation with them.

Can I Delete the Information That I’ve Already Submitted to Willow?

You can delete or modify the information that you have previously submitted to Willow. But it is not recommended because this may imply there are some shady things that you are trying to achieve, especially if you do this regularly.

Searching for members to connect with on the Willow app is quite easy. This is because it narrows down meetings to geographical location. Use hashtags to meet someone in your areas of interests like #school, #city, etc.

Is It Possible to See the Willow Members Who I Liked?

It is quite possible to meet a Willow member that you like. You can either meet physically at a location decided by both of you or have a few video calls to study the environment and ensure safety.

The app basically narrows down the search to about 30 miles from your location, so meeting in a public place is your best bet. It is advised that you go the extra mile in confirming that no harm is posed. Ensure your safety before actually meeting users in person.

What Are the Different Options of Willow’s Search?

The search options on Willow imply sorting people by age, gender, or location. This, in a way, also helps to weed out the members you do not see yourself having a conversation with.

Can You See If Someone Likes You on Willow If You Are a Free Member?

The app is based on the foundation that the only way to see if a person likes you is by talking to them and getting to know them. To see if someone likes you on Willow, you need to interact first, and being a free member does not change this in any way.



To message someone else on Willow, you will be required to answer a few questions posed by this user to determine whether your interests align or not. As soon as you are done, the messaging feature will be opened up to start a conversation. You can then proceed to chat with them through your inbox.

How Can You Start Messaging With Someone on Willow?

First, you have to search for people based on location, gender, or age, and then you answer a few questions asked by them on their profile. If your answers are similar, you will be matched with them and then start messaging.

How Can I Message Someone?

After you have been matched with a person on Willow, click on their page and choose ‘send a message.’ Wait for them to follow up on the new connection.

Is Sending Messages Free?

Sending and receiving messages on Willow is free, and you don’t need to pay to enjoy the service. Simply answer a few questions and connect with a particular person. When you match, you can send messages for free.

How Do I See Who Messaged Me on Willow?

When people message you on Willow, you will receive those texts in your inbox. Keep in mind that you can communicate with your matches only.

How Do I Use the Camera on Willow?

The Willow app prioritizes conversations and getting to know each other before pictures come in. Upload a photo after you have been cleared to be a match to a person. You can only see the picture of those that you are connected with. You can upload an image by clicking on the ‘+’ button on your profile right above the Photos tab.

How Can I Filter Who Can Message Me on Willow?

By indicating your interests and personality, it makes it rather easy to weed out people you are not interested in chatting with. Willow eases the filtering process to ensure that only like-minded individuals are the ones that get matched with you.

Membership Price and Other Payment Methods

There is no cost required for membership; hence, no payment method exists on Willow. You get to download the app for free and answer a few questions to determine your personality and to see who matches you — all without any payment.

Free Membership Features

The free membership basically includes all the features available on Willow, as no payment is required for any of them. You can answer questions to determine a potential match, chat, upload pictures, discuss hot topics, and so on.

Premium Membership Features

Premium Membership Features

There are no premium membership features because Willow operates for free. All members fall under the ‘free’ category.

Does Willow Offer Premium Membership?

No, Willow does not offer any premium membership — its features are absolutely free for use.

How Do I Cancel My Willow Membership?

You can delete your account permanently. To cease membership, go to your ‘settings’ and click on the ‘delete account’ button that you will find at the bottom of the page. It is impossible to retrieve your page or get back to the previous conversation.

Is Willow Membership Auto-Renewed?

Willow membership is active as long as you have not withdrawn it. You are not required to make a payment for auto-renewal. The app thrives on the concept of ‘once a member, always a member.

Can I Get a Refund for Unused Time?

You would not need to pay for time in the first place. Willow is a basic app; it is in no way complicated or advanced. Every time you connect with people on Willow, you are not required to pay anything.

Is My “Support” to Willow Automatically Renewed Every Month?

As for the membership, your support to Willow only lasts as long as you remain its member. In terms of payment to support the app’s growth and development, it basically has to do with your willingness and is not subject to any time restrictions.

I Am Not Satisfied With Willow. Can I Get My Money Back?

In no instance would Willow request for any payment. So, the issue of payment or getting a refund does not apply to Willow. You are basically on the app to expand your network, date, make friends, or even to hook up.

How Will My Willow Support Appear on My Credit Card Bill?

Willow does not require any form of payment; it is totally free to utilize any of the features and options. It might be implemented much later, probably in future updates. But as it stands, everything on Willow can be used at no cost.

Can I Give Support to Other Willow Members?

If you support other users willingly without being coerced or duped, you can go ahead and do it. However, it is encouraged that you get to know users to a reasonable point before supporting them in any way.

Can I Send Support for Just a Month?

There is no support required on Willow. As soon as you register and become a member, you can go ahead to connect with others.

Is Willow Really Safe?

Is Willow Really Safe?

There are a lot of risks that online dating could pose, such as scamming, catfishing, harassment, etc. Ensuring online safety is your responsibility, and there is a limit to the kind of protection that you can get digitally. Use common sense to have a good experience with the app.

Privacy on Willow

Willow follows a stringent procedure in enforcing ‘Privacy Policy.” This helps users understand how details collected are used and stored. The administrators regularly update and monitor the service to ensure that the privacy of users is maintained.

Willow would not share your details, except there is a disclosure agreement earlier decided upon. Sometimes, the info may be sent to service providers for website analytics, technology hosting, email management, processing credit cards, etc. But, there are no risks posed to your privacy on Willow.

Are Willow Chats Encrypted?

Apart from a few differences, Willow is similar to most online dating apps and ensures that chats use end-to-end encryption to protect private messages and keep the security of the app top-notch.

Can Willow Track You Down?

By virtue of the details you provided during registration, it is quite possible for Willow to track you down. This is usually common in fraudulent cases, where a person has been accused of trying to obtain by false pretenses.

Can Willow Be Traced by the Police?

When trying to solve crimes, the police make use of the extensive data obtained when users registered. Sometimes, when the police are on a quest to fish out a culprit, there may be a need to search through the profiles of people who are not even concerned with the case at hand.

Who Should I Contact If I Have Questions Regarding My Privacy on Willow?

The Willow team ensures that your privacy is well preserved so that you get to enjoy using it. However, if you have any questions regarding your privacy on Willow, you can reach out to the support team at www.theWillowapp.com.


Willow makes provision for a well-detailed privacy policy and terms/conditions to ensure the safety of users. They regularly update the app to ensure that all details provided are confidential and well-guarded. There is a strict priority placed on people’s safety.

Are Willow Forums Threads Moderated?

Willow creates a conversational community of individuals who are open-minded and driven by discussions filled with concrete ideas. The forum threads are moderated to protect users’ rights for privacy and uphold respect among members.

What Will Happen to a Member Who Uses a Willow Account to Solicit Money?

The site aims to make new friends and date. Anyone that uses Willow for any illegal activities, including money soliciting, would be banned. Being fraudulent is definitely an unacceptable thing on Willow.

Banned Account

Banned Account

For your account to be banned on Willow, you must have flouted the laid-down rules as prescribed by the terms and conditions. Often, accounts get banned because the app is quite strict with data policy and protection. Instances such as double accounts, scams, etc., lead to bans.

Why Can’t I Access Willow?

Not being able to access your Willow account may be linked to many reasons, for example, technical issues that require you to restart the app. It is also possible that you have been banned, reviewed, or investigated. You can send a message to the support team with your complaints.

How Long Are Willow Bans?

There is no fixed time for that. If your account is banned for a minor reason, you may get it back within several days or weeks. But, if it is a more serious offense, it could take months, or you may never be able to retrieve your page.

How Do I Reactivate My Banned Account?

Like most dating sites, reactivating your banned account may require a very long process, and you may never get it back even. Contact the administrators — they may help you out, depending on the case.

Protect Yourself

Technically, protection is guaranteed on the Willow app because of the encryption methods employed. However, since there is a long process before actually getting to meet users that you connect with, you must take extra precautions to protect yourself. For example, keep sensitive information confidential, such as place of residence, financial data, and so on.

How Can I Block and Report a Suspected Scammer?

If you suspect that you are having a conversation with a scammer, there is a feature available for blocking and report them. Go to the person’s profile and click on the ‘Block and Report’ button.

Which Information Shouldn’t Be Posted on Your Willow Account?

Willow requires you to provide your basic details, such as your name and interests. However, there are certain things that should not be posted on your Willow account —offensive, explicit, or abusive content concerning race, gender, or religion, political propaganda, financial information, among others.

Help and Support

Willow administrators are always ready to help in case of any difficulties. Send a message or leave a comment about the issue at support@theWillowapp.com.

Real-Life Review

Real-Life Review

When it started out, Willow reviews were favorable, but over the years, it is popularly held that the app became boring as new features are not updated to make it interesting.

According to Bret, a 25-year-old user from New York City, “I was an avid user of Willow a couple of years back… Just recently, I remembered the app and decided to create a new account since I’m now using a different number. I was a bit disappointed to find out that there were very few people active today…”

Is Willow the Best Dating Site?

Willow does not claim to top the ranks in the world of online dating. But it has garnered fame for itself because of its new approach to dating. It differs from most online dating sites because it prioritizes building a serious conversation that is personality-driven before deciding whether or not people should be matched.

Is Willow Safe?

When compared to most dating services, Willow is relatively safe. Your security depends on you, as you have to be very careful when connecting with strangers and mind the information that you divulge when you are communicating with other members.

Is Willow a Hookup App?

Depending on your reason for using it, Willow could also be great for hookups. But it majorly functions as a service for friendship and romance.

Is Willow Free?

Willow is totally free to use, it does not require any charges, not even for advanced options. All the features on Willow have been set up to meet users’ expectations at no cost at all.

How Does Willow Work?

Before you can connect with someone, there are a few things that must be ensured. They get to ask questions, and you can also ask questions; if your interests align after answering the questions, you both would be matched. Only after that will you be able to see the picture of your potential partner.

Are There Fake or Scam Members on Willow?

The administrators of Willow employ very strict measures in ensuring that fakes and scammers do not get in. However, there may be people with bad intentions. Willow has come up with a top-notch ‘Privacy Policy’ to protect its community.

Alternative Sites

Sites that are similar in operation to Willow are Tinder, Bumble, Coffee Meets Bagel, Elite Singles, Hinge, Happn, Zoosk, and so on.

Contact Information

To contact Willow administrators, there are link provisions for different purposes:

  • To inquire about media – media@theWillowapp.com
  • For suggestions or comments – suggestions@theWillowapp.com
  • In case of technical difficulties – support@theWillowapp.co.
  • For issues that are legal-related – legal@theWillowapp.com


Willow is similar to most dating services because you can also choose people based on location, age, gender, and preferences. The Willow community ensures that you are free enough to discuss your interests with other members, and if you are looking for a serious relationship or just a place to find genuine friendships, Willow is the one to try out.

MS, RD & Writer
A certified Senior Relationship Coach, Сaterina has been working as a psychotherapist for more than six years now. With so many years of experience, Сaterina developed the capability to look into a situation with a broader outlook while helping her clients reach their goals. Сaterina is familiar with different types of situations and believes that a bit of advice from an outsider may be the key to moving ahead. Сaterina completed her Psychology undergrad and got a Master's in Family Psychotherapy.
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