Tinder Statistic – Most important what you need to know

When Was Tinder Created?

Date: The Tinder app was built on September 12th, 2012.

Headquarters: West Hollywood, Los Angeles, California, United States

Story: At the age of 22, Whitney Wolfe Herd joined a company based in Los Angeles and subsequently began to build match-matching software that came to be known as Tinder in the future. Tinder was not just an instant sensation in America, but worldwide, and the term Tinder is claimed to have been Wolfe’s idea.

Fascinating Facts and Stats about Tinder

• Within 2-7 days of matching, 95% of Tinder users meet their match in real life.
• More than 6.03 million subscribers of Tinder belong to the paying category. In 2020, the net income of Tinder amounted to $1.2 billion.
• Tinder happens to be the most popular and widely-used dating app and site in the United States.
• You can reportedly get the most matches on Tinder from 6–9 PM on Mondays.
• They contributed $100,000 in support of an LGBTQ couple’s wedding ceremony.
• Tinder reportedly had over 60 billion matches as of 2020.
• Tinder is available in 40+ languages.
• Tinder match statistics show that amongst all matches, 30% of them get married eventually.
• Every day, over 1.6 billion left and right swipes are recorded on Tinder.
• More than 30 million matches are made on the app daily.
• Tinder is accessible in over 190 countries.
• Tinder set a new match rate per day record on April 24th, 2020, with 55 million matches.
• Since its inception in 2012, Tinder has been downloaded over 400 million times and has resulted in 55 billion matches.
• In collaboration with Netflix India, Tinder is set to create a new reality dating show called “IRL: In Real Love.”
• Tinder’s Vaccination Status Badge is currently accessible for profiles in India, Australia, and New Zealand.

How Many Users Does Tinder Have?

Unfortunately, there are no official or conclusive statistics on this subject as of yet. Nonetheless, the number of users was previously believed to have reached 50 million. According to a BBC report published in February 2018, this figure is believed to have been 57 million.

Given the circumstances we were and still are in, the pandemic has undoubtedly impacted this figure. Ever since the pandemic outbreak, Tinder has reported a lot of changes in its user base data.

Tinder users are reported to have crossed the mark of being over 66 million monthly active users, according to a Reuters report published in the February of 2024. The information was based on Match Group’s performance exceeding expectations of all its dating apps.

Tinder Age Demographics

Tinder statistics have shown that the youngest age groups have the highest usage records as far as users’ age groups are concerned. More than one-third of users are aged between 18 and 24, and almost one-fourth belong to 25 to 34 years old. 1 in every 5 Tinder users is reportedly between the ages of 35 and 44. According to GlobalWebIndex, approximately 3% of users of Tinder are widows or widowers.

In the United Kingdom, the proportion of male and female users is roughly similar to that of the United States. However, the male ratio is slightly higher here than the female percentage. Tinder is more prevalent among younger people. Nonetheless, the 25-34 age group has more users than the 18-24 age group. As we get older, users belonging to every ascending age bracket decrease dramatically.

Average Number of Tinder Matches

The dating app statistics report that female profiles would receive far more matches in much less time than their male counterparts. As for the former, the researchers noticed and said approximately 200 matches in an hour. The number of partners progressively increases, reaching almost 600 by the 4-hours mark. On the other hand, male profiles still lay low at far under 100 matches at the same point.

Tinder Male to Female Ratio

Statista reported the distribution of active Tinder users every month in March 2024. The statistics and data show that 75.8% of these users are male, whereas 24.2% are females.

However, in the February of 2024, a study stated that out of 66 million users, 78.1% were men, while 21.9% were women.

Marital Status

In research by GlobalWebIndex in 2015, 42% of Tinder subscribers were either married or dating. On the other hand, 3% of them were divorcees. With the bulk of them being single, they account for 54% of all interviewed Tinder users.

Unfortunately, there is no further ‘newer’ or official information for this section following the said study in 2015.

How Many Likes Per Day on Tinder?

Tinder limits you to 100 right swipes per day. It is done to ensure you are genuinely interested in looking at profiles and not simply spamming everyone to make random matches. Tinder certainly cares about creating matches, but it cares even more about the app seeming helpful and the connections feeling genuine — as in, leading to discussion and, finally, dates. It monitors when Tinder users exchange phone numbers and can determine which accounts are being used to create real-life relationships while which ones are being used to inflate the ego of an over-swiper. If you swipe too many times, you may find that your number of matches decreases. It happens because Tinder starts showing your profile to fewer other people after a point.

Peak Tinder Hours

According to Nielsen, peak Tinder usage begins at 6 PM, and the busiest period on Tinder is between 10 PM and 11 PM when people are getting ready for bed.

Tinder boosts your profile at the head of people’s swiping queues for 30 minutes. Hence, it is critical to utilize your boost during peak Tinder hours. The ideal time to use your Tinder boost is weekdays or Sunday nights between 6 and 11 PM.

You may believe that Friday and Saturday nights are the best Tinder times, but do not be deceived – people are usually too preoccupied with their friends to have the time to access their phones.

Number of Tinder Users by City

• Tinder had 7.86 million users in the United States as of September 2019, making it the most popular online dating app. Bumble was rated second, with 5.03 million mobile users in the United States.
• Tinder was the third most popular online dating website in the world in March 2020, with around 59 million visitors during this month. Badoo was the most popular dating site during this period, with 182.5 million monthly visitors.
• Individuals aged 30 to 44 made up most Tinder users in the United States in April 2020.
• Tinder was less popular among those aged 55 to 64, with only 6% of those polled using the dating app.
• According to reports, Brazil is the world’s third-largest Tinder market, shortly following the United States and the United Kingdom. According to an eMarketer poll, over 10% of Brazilian internet users use Tinder, making it the most popular mobile dating app in the nation (as of June 2017).
• Tinder led the dating scene in numerous important markets, including the United States, the United Kingdom, France, Scandinavia (including Finland), Australia, and India. In others, it was a close second.
• Northern Europe, particularly Norway, Sweden, Finland, Denmark, Belgium, Greece, France, Ireland, and the Netherlands, was dominated by Tinder.
• According to a report by Business Of Apps, Tinder statistics have shown that about 7.8 million people in the United States use Tinder as the primary dating app. This quantity amounts to approximately 33.33% of the total population of the States – making Tinder the most widely used dating app.

Tinder Revenue Statistics

• The graph below shows how quickly Tinder revenue increased after Match Group’s IPO in 2015 – at the CAGR of about 97%. The 42% rise from $805 million to $1.152 billion in 2019 was the first time in this era that Tinder revenue did not at least double (give or take $1 million in 2018). Maybe a 22% slowdown to $1.4 billion in 2020 was to be expected.


Source: https://www.businessofapps.com/data/tinder-statistics/

• According to App Annie, Tinder analytics has shown the highest-grossing worldwide non-game app in 2019 and 2020. Netflix has typically edged out Tinder, but with the streaming behemoth abandoning in-app subscriptions, Tinder has taken the top place.
• Tinder saw a revenue revival in August 2020, collecting $83.5 million – the highest amount since January 2020. It represented a brief window of opportunity before the second wave of coronavirus hit several markets.
• The United States generated 40-43% of income each month covered, with the United Kingdom coming in at 5-8%. At approximately the 5-6% threshold, the third position was shared by a few countries (Brazil, Germany, Australia, and Japan). To acquire more specific numbers for each of these months, consult the tables at the beginning of the essay.
• According to AirNow statistics, the United States led iOS Tinder revenue in 2010, with over $11.1 million.
• It is worth mentioning that relying exclusively on iOS statistics will result in a US bias because of the format’s prominence in its native market.
• Germany is in second place ($4.2 million), followed by Brazil ($3.5 million), the Netherlands ($2.3 million), and the United Kingdom ($2 million). Again, these statistics will bias wealthier countries where Apple products are more common, but Android devices dominate in underdeveloped economies. According to the Sensor Tower data, it will operate against, for example, Brazil, which is a significant source of Tinder revenue. On the other side, individuals who own more costly Apple devices are more likely to be ready to spend money on applications.
• Tinder is the most profitable app by Match group, accounting for $1.15 billion of the company’s overall revenue of $2.05 billion in 2019 – or 56% of total revenue. Tinder produced more than half of overall revenue for the first time this year. Tinder’s $1.4 billion accounted for 58% of Match Group’s $2.4 billion in yearly sales in 2020, edging upward.
• Tinder’s portion of match’s income is represented in terms of paying members, with Tinder’s average of 5.9 million subscribers accounting for 60% of Match Group’s total of 9.8 million average subscribers in Q4 2019.
• In 2020, the percentage remained about the same, with 10.9 million overall Match customers, 6.7 million of whom were Tinder users.
• Tinder is highly profitable, with previous claims putting its profit margin at a very healthy 40%.
• Tinder’s worth was estimated to be $10 billion in a private assessment by Cheddar in March 2019. Though match has not confirmed this value, a distribution of $9.4 million to Tinder workers based on the app’s growth would lend credibility to the number.
• According to The Verge, Tinder generated $1.2 billion in 2020, accounting for half of Match Group’s entire yearly revenue.


Source: https://datingzest.com/tinder-statistics/

Statistics on the Trending Dating Apps in 2024

• With over one million monthly downloads, Tinder was the most downloaded dating app in the United States in April 2024. With over 560 thousand monthly downloads, Bumble came in second, followed by Hinge.
• Revenue in the dating app industry has steadily risen, largely because of Tinder and Bumble, which have seized the most profitable area, North America.
• All of the dating apps in this sector profile employ a premium model, which removes limits such as the number of swipes while allowing users to bypass the pairing algorithm. However, because the entry barrier is considerably lower than previous dating sites, most Tinder users do not pay for premium services.
• Tinder, Bumble, and Hinge, mobile-based and considerably more targeted to casual dating, have largely driven increases in global usage. Bumble and Hinge have sought to differentiate themselves from Tinder by presenting their products as more for partnerships than hookups in recent years.
• While casual dating is not as common in Asia, a few applications have double-digit monthly active users. Tantan, which is run by the Chinese social search company Mono, is one of the most popular, with an estimated 20 million monthly active users.
• Badoo and Tinder are the world’s two largest platforms; however, Tinder appears to be expanding while Badoo has lost active members in the last five years. Bumble is a competitor to Tinder’s dominance in the North American and European markets.
• Interests have shifted slightly in the last five years, as users choose applications that focus on long-term partnerships rather than casual hookups. While older sites like Match.com and Plenty of Fish provide these more serious services, Bumble and Hinge have sought to adapt their programs to serve both audiences.
• Badoo is practically non-existent in the US market as compared to worldwide results. The popularity of Tinder and Bumble in comparison to traditional dating services such as Match.com and Plenty of Fish demonstrates how online dating has evolved into a more informal, mobile-oriented experience.
• Tinder statistics show that it has been independently assessed higher than Badoo, which has identical monthly active user statistics, as the most popular app in the highest revenue-per-user area (North America). Badoo’s primary market is in Europe and South America, where people are less inclined to spend money on dating applications.
• MagicLab, the company behind Bumble and Badoo, has just changed its name to Bumble. The merged firm is anticipated to go public at a valuation of $6 to $8 billion. Because of its recent rise in the US market, we feel Bumble is the more valued of the two businesses. Andrey Andreev, the former CEO of MagicLab, reportedly sold the company to investment firm Blackstone for $3 billion, considerably less than the estimated worth of Bumble.
• The high price of Hinge can be attributed to its demographics, which primarily consist of North American college students.
• The dating app industry is anticipated to increase steadily as more users sign up in North America, Europe, and South America.
• Tinder, Bumble, and Hinge cover casual to serious; students to middle-aged professionals, thus new competitors are unlikely to develop in the North American market. Other dating sites, such as OkCupid and Match.com, cater to older and more serious couples.
• Even though China has emerged as a significant market for online dating, we anticipate the industry to stay smaller than that of North America and Europe until there is a societal revolution that prioritizes casual dating above finding a mate.

Number of Tinder Users Compared to Other Dating Apps

Source: https://financesonline.com/tinder-statistics/

• Since the pandemic and subsequent global shutdown, Tinder users and subscriptions to other online dating services such as Match and Badoo have grown by 2%. Meanwhile, eHarmony’s memberships have increased by 1%.
• With over one million monthly downloads, Tinder was the most downloaded dating app in the United States in April 2024. With over 560 thousand monthly downloads, Bumble came in second, followed by Hinge.
• In 2020, around 13% of US people used Tinder. An estimated 17% of males and 7% of females in the United States were on the platform during the same period.
• In 2020, the percentages of US individuals aged 18-24, 30-44, 45-54, and 55-65 who are Tinder users are as follows: 18-24: 15%, 30-44: 19%, 45-54: 8%, and 55-65: 6%. There is no data available for those aged 65 and higher.

The following data shows the number of users of other dating platforms as compared to Tinder’s users as mentioned above the base.

• During the COVID-19 epidemic, 7% of US people accessed Match.com. Approximately 9% are males, and 4% are females.
• In 2020, the proportion of US individuals in each age group who have used Match.com is as follows: 18-29: 4%, 30-44: 4%, 45-54: 2%, 55-64: 6%, and 65 and up: 6%.
• In 2020, around 6% of US male adults and 3% of US female people accessed eHarmony.
• In 2020, the proportion of US individuals in each age group who have used eharmony is as follows: 18-29: 4%, 30-44: 7%, 45-54: 3%, 55-64: 4%, and 65 and up: 3%.
• In 2020, it was discovered that 8% of adults used Bumble. Moreover, in the same period, 10% of males and 6% of women in the United States used a platform.
• The percentages of US individuals aged 18-29, 30-44, 45-54, and 55-65 who have used Bumble are as follows: 18-29: 13%, 30-44: 10%, 45-54: 4%, and 55-65: 4%. There is no data available for those aged 65 and higher.
• In 2020, around 9% of adults used OkCupid. In addition, 11% of males and 6% of females in the United States used the program in the same year.
• In 2024, the percentages of US individuals in each age group who have used OkCupid are as follows: 18-29: 14%, 30-44: 10%, 45-54: 2%, 55-64: 5%, and 65 and up: 2%.

FAQ

What Is the Success Rate of Tinder?

According to a 2017 Business Insider report, the Tinder match rate was estimated to be as follows:

Fifty-two percent of women had success matching with the person they swiped right too, compared to only 16 percent of males who did the same. It implies that if you’re a lady using Tinder, you have a 1 in 2 probability of receiving a match, but a guy has a 1 in 5 chance. Surprisingly, gay males have more than double the odds – their success rate is around 35%.

What Percentage of Tinder Is Guys?

• Tinder users are overwhelmingly male. According to a data analysis released on Statista in December 2019, 78.1 percent of US Tinder users were male.
• According to Ogury, the sex ratio among Tinder subscribers in the UK is 9:1 in favor of male users.

When do People Use Tinder?

Generally, between 7 and 9 PM, people get home from work and sit at home alone with nothing to do. They’ve looked at social media and noticed that other people are going out while they’re at home. The vast majority of matches are played within these hours.

Lunch would also be an option. Even yet, the evening period leading up to the night was a clear winner. These are the results of Tinder users in South Florida, Georgia, New York, Texas, Oregon, and California.

What Are the Statistics on Marriages from Tinder?

Tinder was responsible for matching 26 percent of newlyweds who met online, according to The Knot 2020 Jewelry and Engagement Study, cementing its position as the most popular dating app.

How does Tinder Work?

Tinder is an online dating platform that connects Tinder users based on physical attractiveness. Download it from the app store, create an account on the portal or log in using your Facebook profile, then define the gender and age range of the individuals you’d want to meet, as well as the distance you’re willing to go to meet them.

When Tinder discovers individuals who meet those criteria, it displays cards on your screen with a huge photo of the person; tap this to view a short description they have written as well as more photographs.

Below the image, there is a heart and a cross – tap the heart if you like them or don’t. You can swipe to the right if you like them. You can swipe to the left if you do not. Tinder will notify you that a match has been made and offer a simple messaging feature if you like someone who likes you.

Sources

https://www.statista.com/statistics/1200234/most-popular-dating-apps-worldwide-by-number-of-downloads/

https://www.statista.com/statistics/975925/us-tinder-user-ratio-gender/

https://blog.gwi.com/chart-of-the-week/online-dating/

https://www.tinderpressroom.com/about

https://s22.q4cdn.com/279430125/files/doc_financials/2019/Q2/2Q-2019-Match-Group-Earnings-Release.pdf

https://www.toptal.com/finance/business-model-consultants/online-dating-industry

https://techcrunch.com/2015/04/03/tinders-first-advertisement-is-one-big-experiment/

https://money.cnn.com/2017/11/08/investing/tinder-gold/index.html

https://www.vervelogic.com/blog/tinder-usage-statistics-and-revenue/

https://www.businessofapps.com/data/tinder-statistics/